With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. Mr. Hayzlett is the author of the best-selling book “The Mirror Test”, named to Inc. Magazine’s 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing.