Gary Shapiro is president and CEO of the Consumer Technology Association,the U.S Trad association that owns and produces the continent's largest annual trade show, the International CES. He led the industry in its successful transition to HDTV. He co-founded and chaired the HDTV Model Station and served as a leader of the Advanced Television Test Center (ATTC). He is a charter inductee to the Academy of Digital Television Pioneers, and received its highest award as the industry leader most influential in advancing HDTV. Shapiro most recently authored the 2018 best-selling book Ninja Future: Secrets to Success in the New World of Innovation.